
BERKLEY®
POWERBAIT® 3- AND 4- INCH RIPPLE SHAD
Segmented Sides Provide Unique Swim Action
The new PowerBait® Ripple Shad takes jig trailers to a new
level. The solid body bait, available in 3-inch and 4-inch
versions, has an oversized action tail and when combined with
the segmented body, creates more bait vibration in the water
with a powerful swimming action.
The ribbed sides increase the surface area on the bait for
better dispersion of the PowerBait scent. Oversized red eyes and
lifelike body and color detail adds to the bait’s attraction.
To rig, simply thread the 3-inch Ripple Shad onto a 1/8 to
1/4-ounce darter or ball jig head with a 1/0 or 2/0 hook. Be
sure the bait is rigged straight for optimum swimming action.
For the 4-inch bait, use a slightly heavier jig head with a 3/0
or 4/0 hook.
Colors for the Ripple Shad include Firetiger, Glow/Chartreuse,
Green Back Pearl, New Penny, Pearl White, Rainbow Trout, Smelt
and Strawberry White. A package of 10 (3-inch) or 5 (4-inch)
baits has an MSRP of $4.89.

BERKLEY® POWERBAIT® 4 3/4 SLIM SHAKY WORM
Finesse Fishing At Its Best
It doesn’t matter if you are fishing in a tournament or trying
to out fish your buddy, when fishing gets tough anglers reach
for finesse tackle. PowerBait® 4 3/4 Slim Shaky Worms will
entice more bites, giving you the winning edge when it counts
most.
Tying on a drop-shot rig is one of the most preferred ways to
fish the Slim Shaky Worm. With a drop-shot weight, size of
weight depends on current, rig the Slim Shaky worm to desired
depth. To fish the drop shot throw out and slowly drag along the
bottom.
Another popular technique for the Slim Shaky worm is the shaky
head. Rig up the Slim Shaky on a light shaky head jig, cast out
around cover and bounce and drag back to your location.
A uniquely designed tail creates slightly more vibration during
“the shake”, attracting more fish. Baits are packaged with
PowerBait scent and flavor, which fish bite and won’t let go.
With exclusive PowerBait scent and flavor, fish hold on 18 times
longer for more positive hook sets. Slim Shaky Worms are
available in eight different pro-selected colors, Baby Bass,
Blue Fleck, Green Pumpkin, Purple, Pumpkinseed, Watermelon,
Watermelon Big Red and Watermelon Candy.
Tough fishing conditions are no match for the Slim Shaky Worm
that combines life-like swimming action and irresistible scent.
The Berkley PowerBait 4 3/4 Slim Shaky Worm is $3.99 per package
of twelve.
BERKLEY®
FLICKER SHAD REINTRODUCED
Revamped and Revived Flicker Shad

With all the fish-specific baits hitting the markets, Berkley is
bringing back the Flicker Shad, a bait that especially targets
walleye and bass. Designed with internal weight transfer for
bullet-like precision casts and a unique swimming action to
mimic a fleeing baitfish, the Flicker Shad will be the go-to
bait for cranking presentations.
When Berkley first introduced the Berkley Flicker Shad,
anglers wanted more colors from the great action hardbait. With
some design help from our pro team and advanced engineering in
the lab the new Berkley Flicker Shad is now available. Not only
are a dozen new colors launched, the bait features Mustad Ultra
Point Hooks for deep penetrating hook sets.
“Crankbaits are always the way to go when fish are suspended
and we wanted a bait to supplement our Gulp! And PowerBait
presentations,” said Berkley Walleye Pro Gary Parsons. “The
Berkley Flicker Shad were designed to provide an erratic action
through the water that catches the fish’s attention.”
“I agree with Gary. The Flicker Shad has a great look during
the retrieve,” added Berkley Bass Pro Jay Yelas. “And each bait
is individually tested to make sure it runs true right out of
the package. Plus those Mustad treble hooks are an ideal match
for the Flicker Shad.”
Floating Flicker Shads are available in 5 cm and 7 cm lengths
and 12 fish-attracting colors including Black Gold, Black Gold
Sunset, Black Silver, Blue Tiger, Chartreuse Pearl, Chrome
Clown, Firetiger, Pearl White, Purple Tiger, Rainbow Spectrum,
Red Tiger and Shad.
The 5-cm (2-inch) version has a retrieve depth in the range
of 9 to 11 feet. The 7-cm (2.75-inch) bait has a typical depth
on retrieve of 11 to 13 feet.
Look for the Berkley Flicker Shad in new packaging with an
MSRP of $4.49.
FEATURES:
Colors
Black Gold
Black Gold Sunset
Black Silver
Blue Tiger
Chartreuse Pearl
Chrome Clown
Firetiger
Pearl White
Purple Tiger
Rainbow Spectrum
Red Tiger
Shad
Size
5 cm (2 inches) and
7 cm (2.75 inches)
Features
Weight transfer on casts
Mustad Ultra Point Treble Hooks
Individually tank tested
MSRP
$4.49
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