Make Your Meetings Fun
(And Increase Attendance) By David Hart
Put 20 bass
anglers in a room and the odds are they’ll get along just fine.
Ask that same group to show up once a month, every month, and it
won’t take long for at least a few of them to come up with some
lame excuse for missing meeting after meeting.
Club meetings can be a chore, something few members look
forward to each month. Sure, you can make meeting attendance
mandatory, the equivalent of a once-a-month hour-long jail
sentence, or you can turn the meeting into something more than
just a discussion of upcoming tournaments and other ho-hum
business. Of course, business is part of a club meeting, but
meetings are supposed to be fun, or at least they should be.
That’s why members of the Georgia Peaches Bass Club, a
17-member, all women’s club, include a raffle prize in every
monthly gathering. Each month, a different member—chosen
alphabetically—is required to bring a surprise gift that will be
given out through a drawing at the end of each meeting.
“One time, a member brought a hand-made clock with a picture
of a bass and the name of our club on the face. It was a very
thoughtful prize and it was a real hit,” recalls club tournament
director Diane Smith. “We’ll have members bring everything from
fishing tackle to a big basket of lotions and other stuff women
always like. It doesn’t have to be fishing related. In fact,
there are no requirements at all, other than actually
participating in the raffle. No one has objected and I think
it’s one of the highlights of our meetings.”
The 160-member Potomac River Smallmouth Club (PRSC) has never
had a problem pulling in at least a quarter of their members to
each monthly meeting and on some nights, they’ll fill a room
with as many as 80, a good turn-out for a club that doesn’t hold
tournaments or any other mandatory events. Ron Marafioti,
president of the PRSC, said the key to the club’s success can be
credited to a variety of ingredients.
“We conducted a survey of our members recently and found that
the biggest reason members attend our meetings is the
opportunity to learn new techniques and new places to fish, but
we also learned they are very interested in environmental
issues, especially with so many things going on in the very
waters we fish so often,” he said.
To bring in those members—to give them a reason to attend—the
club invites guest speakers to every meeting. The topics range
from photography tips and environmental issues to fishing
tactics and even the occasional comedy night in which everyone
can offer their favorite (clean) jokes. One night each year is
reserved for the club’s annual party and awards night, in which
members are given trophies for various achievements that range
from best five fish (in length—the club is strictly
catch-and-release.)
Those speakers, whether a guide from a distant water or a
biologist talking about current issues, are asked to focus on
smallmouths, the club’s primary interest. Marafioti said club
officers will talk to speakers prior to the meeting to make sure
they are in-tune with what the club members want to hear.
“The speaker at our most recent meeting was planning on
talking about environmental issues affecting the Chesapeake Bay,
which is important, but we made sure he tied it into the
watersheds we fish, which are almost all Chesapeake Bay
tributaries. He included information about a variety of fish
from local waters, so it was a good presentation and one that
the membership really seemed interested in,” he adds.
Some of the more popular speakers are guides and other
experts on local and distant waters, places that club members
want to learn more about. In most cases, those guides willingly
give up local secrets, but they also book quite a few trips.
That’s why the club rarely has to pay anyone to show up and
talk.
“Every once in a while someone will ask for money and we’ll
offer travel expenses if a speaker has to come a long way to get
to our meeting, but most are happy to share what they have to
offer at no charge to us,” Marafioti said. “Sometimes we have a
little trouble lining up a speaker, but we can always find
someone interesting and educational, even if we have to dip into
our own membership. After all, there is plenty of local
knowledge, so we’ll have some of our members, who are guides or
who may be experts at specific techniques, speak at meetings.”
Shared Information
There’s more to the PRSC’s strong meeting attendance than the
presence of a different speaker each month. Marafioti said
members often show up early to swap lures and discuss past
fishing trips and at least one member sets up a table where he
sells hand-made jigs and spinnerbaits. Another feature that’s
proven popular is a fly-tying or lure-making demonstration.
Members gather around the table and learn how to make certain
baits and how to use them.
“We are going to start a 15-minute session prior to the
featured speaker where our more advanced club members offer an
in-depth discussion on a specific technique or lure to help
everyone become better at catching fish with it,” he adds.
Peter Mclellan, president of the Massachusetts Bass
Federation and vice-president of Wildside Bass, a 26-member club
based in Wilmington, Massachusetts, said his club members are
required to share information regarding past tournaments.
“One thing I learned a long time ago is to create total unity
among our members. There are no cliques, no insider groups that
keep information from the rest of the guys,” said Mclellan.
“Fortunately, it hasn’t been a problem because nobody minds
telling the rest of the club how and where they won a
tournament.”
By staging a roundtable discussion of winning strategies,
everyone feels included and the newer anglers are clued into
what’s working and what isn’t. Mclellan said more experienced
members don’t seem to mind sharing their winning tactics, even
if they hope to advance to higher stages in the tournament
circuits.
Mclellan’s club as well as the PRSC, is committed to helping
newer members learn more about the skills necessary to catch
fish under a variety of conditions. By sharing information,
everyone feels welcome.
Let’s Eat
Where your club meets can determine attendance rates, agree
Smith and Mclellan. Clubs that meet in the president’s dark,
musty basement will likely struggle to get more than a handful
of members to attend meetings regularly, especially if there are
arbitrary, stifling rules forced upon members. Those clubs that
gather in a lively, inviting atmosphere will certainly see
higher attendance. Members of the Georgia Peaches Bass Club meet
in a private room at a local barbecue restaurant in downtown
Atlanta. Not only does that give them the privacy to hold
meetings without worrying about outside distractions, it gives
members another excuse to attend monthly functions.
“Several of our members drive a long way and they’ll usually
get there in enough time to eat dinner with the rest of the
group. I think the monthly meal is the highlight of the meeting
for those members,” jokes Smith.
Smith said it’s wise to hold meetings at the same place every
month, something that helps avoid confusion. She adds that the
restaurant where her club meets is more than willing to reserve
a room for them, especially since so many members order food and
drinks. Both sides get something out of the deal.
Mclellan’s club meets at a local Knights of Columbus hall
where they shoot pool and socialize after the meeting officially
ends. He said members are certainly free to leave at the end of
the official meeting, but many stay late and hang out with the
rest of the club.
“We get at least 20 out of 26 at every meeting because our
members want to come and be with the rest of the club. A lot of
our members don’t really care about advancing to higher
tournament levels. They just like hanging out with their
friends. We try to create that atmosphere where they want to be
there,” he said.
Equally important, adds Mclellan, is making sure everyone,
including new members, have a stake in the club and its
viability. He said virtually everyone knows how to run a
tournament, from assigning pairings to running the scales and
keeping track of the weigh-in results. That way, no one feels
like they are completely responsible for any single item and
they don’t feel like they are doing everything while the rest of
the club is sitting idle with their hands in their pockets. It
also gives everyone a feeling of importance, a vital ingredient
in the success of any organization.
“Everything is open. There are no secrets and every time we
take a vote, it’s by a show of hands, not by some sort of secret
ballot,” notes Mclellan.
Bass clubs may have an ultimate purpose—to fish for bass—but the
underlying motive many members join is to have fun off the water
as well as on. Clubs that make meetings as fun and interesting
as the tournaments themselves are most likely to keep members
longest. Take your meetings beyond the basics of boring business
and you’ll have a strong club with a good attendance rate.